Market research

Market Analyses of Terminology

Before a text is translated research is conducted on the specific jargon of a field - a so called market analysis of terminology. In doing so, our experts gather and sort terms, phrases and abbreviations relevant to your company and field. They then clearly compile the information so that it can be shared by you, your employees and our translators .

When necessary, we consult with experts of the field as part of our research.

A market analysis of terminology is recommended when a text is very specific to your field or when you have large amounts of text rife with specialised terminology.

Compiling the proper terminology in advance effectively prevents having to correct inaccurate translations, saving both time and money.

Market Analyses of Terminology

Market Analyses of a Specific Industry

We use market analyses of a particular industry to identify certain factors in a target market which require text adaptation such as

  • Linguistic style of an industry
  • Expertise of a target market

We look forward to discussing the advantages of market analyses with you any time, whether before, during or after a project phase.

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